Social media platforms have many advantages that allow creators to build a large audience. For freelancers, they can take advantage of these platforms to grow their business and attract potential customers easily.
But before you start using social media platforms for your freelance business, it’s essential to understand the pros and cons of each platform. You should also think about your industry, as a freelance photographer or designer Graphic often has different needs than a writer.
In this article, we will learn how freelancers benefit from social media platforms to grow their business?
Twitter is one of the most popular text-based social media platforms, and it is where many online discussions take place and current news stories are published.
When you use Twitter, you’ll find several types of communities. In addition, there are many distinguished professionals who may want to hire you, and you can contact them directly if you are interested in working with them.
By publishing posts in your industry as a freelancer, you can also build an audience that may later buy the products and services you create.
LinkedIn is one of the most prominent platforms for job searches, and it is a meeting place for professionals in all fields where they discuss many work-related topics. So, you can leverage LinkedIn to improve your career as a freelancer.
On LinkedIn, you can customize a personal account to showcase your skills and past experience, and through it you can share links to samples of your work on websites. In addition, you have the ability to share important updates in your industry such as: articles you last published in your site.
For those working in photography, design, and the arts, Instagram may be the perfect place to develop their work and increase the audience. In addition to sharing photos of your work on Instagram, you can also share short videos (Reels). These methods allow your artwork to be presented in an engaging way, and by using them you can also create educational content in your field.
While Instagram is great for photographers and artists, writers can also use it. For example, you can post your most recent blog posts in Stories, or talk about a summary of a particular article in a short video.
Many companies use Facebook to provide information about them and their products to their audiences. If you’re a freelancer, you can create a page to share the latest projects with clients. Another special thing about Facebook is that you can connect with others in different groups, and you may also find jobs that are right for you.
YouTube has billions of users per month and is a great place to find resources for all topics, as well as the ability to promote your freelance products and services on your own channel.
You can talk about almost anything on YouTube, display content in different ways, and still create distinctive content you can attract a large audience which provides you with opportunities to develop your business. When you meet the requirements for signing up for AdSense, you can add another source of income through this service.
Pinterest is the place to be for many people looking for inspiration, and it’s a great app for posting photos and short videos that talk about different topics. You can also attract visitors to your website after creating a Pinterest account, as well as discover useful tips and tricks to help you grow your business.
No matter which social media platforms you choose as a freelancer, you’ll need to consider the advantages and disadvantages associated with them. You should also consider the type of freelance work you do, because sometimes it’s better to use image- and video-based platforms than platforms that offer textual content.
When choosing which social media platforms you want to use as a freelancer, focus on growing your business at most one or two at first. This way, you can focus your effort on building your online presence, and then gradually start using other platforms.