Report: Meta plans to launch distinctive intelligent robots to retain its users

The Financial Times reported on Tuesday that Meta is preparing to launch a range of AI-powered chatbots that have different personalities as soon as September.

According to people familiar with the plans, Meta is designing prototypes of chatbots capable of conducting human-like discussions with its users, as the company tries to boost interaction with its social media platforms.

The report added that the US social media giant is exploring the launch of a chatbot that speaks, such as former US President Abraham Lincoln, and another advises on surfer-style travel options. The purpose of these chatbots is to provide a new search function as well as make recommendations.

The report comes as Meta executives focus on boosting user retention for the new text-based app Threads, after more than half of its users went missing in the weeks following its July 5 launch.

Last week, Facebook’s parent company reported a strong rise in advertising revenue in its earnings and expected third-quarter revenue to beat market expectations.

The company was recovering from last year’s difficulties, buoyed by the hustle and bustle of emerging AI technology and an austerity campaign that has laid off 21,000 employees since last fall.

It is noteworthy that the report (Financial Times) confirms what was published in early June that Instagram is testing a chatbot that answers users’ questions and provides them with advice, among other features.

A screenshot was posted in which it was written that the chatbot would be able to answer questions, give advice and help users write messages.

He also wrote that users will be able to choose from 30 AI characters and find the one they prefer.

Meta, the owner of Instagram, has not announced any official plans for such a feature, but the chatbot is in line with previous statements on the company’s AI ambitions.

In February, CEO Mark Zuckerberg said Meta was “developing AI personalities that can help people in a variety of ways” and that the company was exploring how to make such robots available through text chats in WhatsApp and Messenger.


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